Match.com has improved the content

If you read any Match.com review you will see that there are plenty of new features available for users. One of the most significant is probably the "Match's Portrait Toolkit" service. This offers advices for site users about wardrobe, haircut, makeup and other issues that will make them more attractive.
Match.com is supported by a content improving campaign signed by Hanft Unlimited independent agency, whose title is "It's okay to look". The campaign, which has 26 real memebers on the site, different in age, location and occupation sought to emphasize the diversity and variety of the online community on Match.com.
The advertising campaign ran on TV, radio and in print (newspapers) and the 26 members chosen for this campaign will describe their experiences on blogs.

Match.com's campaign is an effort from the site owner to make sure it remains competitive in a market that grows more and more slowly these days.